Tag: Pierpaolo Piccioli

• The Power of the Palette: Why Signature Colors Are the Ultimate Luxury Asset

  

  A journey through the exploration of how luxury fashion brands strategically manage signature colors as identity codes in order to generate emotional value, ensure consistency over time and sustain long term brand equity.

  Anna Norante

  April 2, 2026

  Uncategorized

  1837 Blue, Alessandro Michele, creative direction, creative director, fashion couture, fashion girl, fashion guide, fashion luxury, fashion show, fashion trends, haute couture, Hermes, high fashion, Organge H, Pantone, Pierpaolo Piccioli, rosso, rosso Valentino, signature colors, Tiffany & Co., Tiffany Blue, Valentino, Valentino red

• Balenciaga’s Post-Crisis Reset : Inside the Startegic Rebuild of a Luxury Powerhouse

  

  The Phoenix Wears Coutoure. An insight in the journey of one of the world’s most beloved Fashion Houses, Balenciaga, after the 2022 scandal that shook its reputation and challenged its credibility and future. In this article we explore the actions Balenciaga took to get back on its feet.

  Anna Norante

  November 18, 2025

  Uncategorized

  haute couture, high fashion, fashion couture, creative director, Balenciaga, communication of crisis, Balenciaga 2022 Scandal, Demna, Pierpaolo Piccioli